Ilise Benun joins Jim Blasingame to explain that networking is the most important part of marketing, plus the kind of people you need in your network.

Ilise Benun joins Jim Blasingame to discuss getting your customers to take an active role in your business, plus why peer, colleagues, mentors & even competitors should be part of your network.

Are your attempts to communicate with customers successful? Ilise Benun joins Jim Blasingame to recommend practicing self-analysis before and after talking with customers to evaluate your performance and success.

Are all of your conversations with customers successful? Ilise Benun joins Jim Blasingame to discuss common communication challenges we all have when trying to influence and serve customers.

Get ready for a one-a-day marketing plan? Ilise Benun joins Jim Blasingame to recommend a multi-faceted marketing plan that you execute a different element of each day, like a one-a-day vitamin.

Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.

Are you a mono-faceted networker? Ilise Benun joins Jim Blasingame to encourage you to think of networking as both online and face-to-face, and use both to support and contribute to the other.

What do you do when a prospect or customer asks you what it's going to cost them? Ilise Benun joins Jim Blasingame to reveal that developing a customer requires an understanding of how you can help them before you tell them how much your services will cost them.

There are two kinds of productivity personalities. Ilise Benun joins Jim Blasingame to reveal that most of us have two kinds of personalities regarding productivity, and help you identify which one is dominant.

The quest for perfection could be the end of your business. Ilise Benun joins Jim Blasingame to reveal the dangers of perfection and the benefits of delegation as you seek the better goal of excellence.