Jim and Ilise continue their series on "buzz marketing" for small businesses. This visit includes discussion about telling stories in your selling and prospecting activity, instead of talking about product.

Ilise and Jim discuss why networking is essential to business success.

Ilise and Jim continue their series on "Buzz Marketing." Today they talk about some specific buzz marketing examples that small businesses have used.

Ilise and Jim continue their series on "Buzz Marketing." Today they talk about the importance of training your customers how to help you get other customers.

Jim and Ilise continue their series on how to successfully conduct word-of-mouth marketing.

Ilise and Jim continue a mini-series on the best way to get and use customer testimonials.

Ilise and Jim discuss how to develop customer testimonials and how to use them in your marketing activity.

Ilise joins Jim to talk abut how to decide what to buy clients for Christmas and how much money to spend.

Jim and Ilise talk about how to react to the silence you don't expect to get from clients and customers and how to keep the relationship going.

Ilise joins Jim talk about voicemail and how to use it to your advantage.