Ilise joins Jim on International Women's Day to talk about being a woman in the marketplace.

Ilise joins Jim more than five years after her first appearance on the show. They talk about email filtering and the effects it has on your email marketing.

Ilise shares tips with Jim on how to use technology to reach out to customers.

Jim and Ilise talk about search engines and how to use them to promote your business.

Ilise joins Jim to talk about how important it is to have a user-friendly website for your small business. Ilise gives examples of how to make your site more navigable. She shares the importance of having a front page that includes what users might need.

Jim and Ilise discuss how to make sure you get the most out of your website. They talk about how to take your site seriously because it represents you and your business. They give some tips to make your site more attractive and user friendly.

Jim and Ilise discuss how to get the most out of your website. Ilise helps identify the different web users who will be using your website.

Ilise talks with Jim about how to use email as a way to market our small businesses. The discussion includes understanding the terminology, and the challenges of making the email you are sending become a priority for the recipient. They also discuss the difference between an ezine and electronic newsletter.

Ilise talks with Jim about how to use marketing to promote yourself by developing a marketing structure, including the various forms for you and your employees to use.