Ilise Benun joins Jim Blasingame to reveal why you should follow the Four Cs of marketing, including choosing your profile customer to focus on, and identifying the best ways to connect with them.

Ilise Benun joins Jim Blasingame to reveal the Four Cs of marketing, including a discussion of the last two, cultivate customers and build credibility.

Ilise Benun joins Jim Blasingame to talk about why most of us start our small businesses, and to reveal a very important question to ask ourselves when we do.

Ilise Benun joins Jim Blasingame to reveal two more critical questions to ask yourself before you become a small business owner.

Ilise Benun joins Jim Blasingame to talk about why most of us start our small businesses, and to reveal a very important question to ask ourselves when we do.

Ilise Benun joins Jim Blasingame to reveal two more critical questions to ask yourself before you become a small business owner.

Ilise Benun joins Jim Blasingame to explain that if you don't have a strong marketing plan in place, you ten to say yes to customers who are not ideal and create problems, plus why you are setting a customer relationship up for failure if you're not discerning about how you work.

Ilise Benun joins Jim Blasingame to discuss four ways to spot a bad customer.

Ilise Benun joins Jim Blasingame to talk about how to tell the difference between bad customers and customers behaving badly, and how to deal with each one.

Ilise Benun joins Jim Blasingame to talk about some of the difficult customer profiles and how to turn the worst ones into customers for life.