Janet Christy joins Jim Blasingame to offer more resolutions, including learning a new language, whether an official language or the jargon of your customer's industry, and find your niche.
What is your plan for how money is deployed in your business? Janet Christy joins Jim Blasingame to talk about why every small business must have a capitalization plan that addresses how money is spent and from which source it comes.
Do you know how your customers get their money and spend it? Janet Christy joins Jim Blasingame to talk about why one of the best ways to get more business is to understand where customers get their money and how they spend it.
When you're using words, less is better. Janet Christy joins Jim Blasingame to encourage you to use an economy of words when speaking as well as writing copy for marketing messages.
Use your own words to communicate with people. Janet Christy joins Jim Blasingame to encourage you to be original in all of your marketing and presentation efforts, even if you hire a ghost writer.
How much do you focus on the only thing that makes customers come back? Janet Christy joins Jim Blasingame to talk about the power of delivering a great customer service experience by using negative examples.
Want to know how not to treat customers? Janet Christy joins Jim Blasingame to reveal some of the things small businesses do to make sure customers don't want to come back.
What does your elevator pitch sound like? Janet Christy joins Jim Blasingame to explain what an elevator pitch is, how to use it and how, after many years, it must evolve to fit into the digital age.
Can you adjust your elevator pitch for different audiences? Janet Christy joins Jim Blasingame to reveal why in the digital age, your elevator pitch must be able to adjust to different channels and audiences.
Supplier diversity policies and laws can be good news for small business. Janet Christy joins Jim Blasingame to explain what supplier diversity policies and laws are and how small businesses can take advantage of them.
