Are you spending too much money or time on ineffective marketing? Janet Christy joins Jim Blasingame to reveal how to have a healthier marketing plan by eliminating ineffective marketing, whether in networking or online.
Have you established goals for your small business this year? Janet Christy joins Jim Blasingame with tips on how to get the New Year started right, like making sure you know who your customers are.
When does persistence become annoying? Janet Christy joins Jim Blasingame with small business resolutions to be persistent without begging and don't miss opportunities as a sub-contractor.
For a small business, your values are your brand. Janet Christy joins Jim Blasingame to explain that a small business brand is more than a logo, it’s how customers feel about the business’s reputation, values, and trustworthiness.
Create and tell your own brand story and defend it in the marketplace. Janet Christy joins Jim Blasingame to discuss how social media has changed the way brand stories are told and how to make sure you're leading that conversation.
Do you want to do business with the government? Janet Christy joins Jim Blasingame to explain the significant steps that have to be completed in order to be successful in getting government contracts.
Who has to be certified to get government contracts? Janet Christy joins Jim Blasingame to discuss when certification to do business with the government is required, including women-owned, veterans, etc.
Do you know who your profile customer is? Janet Christy joins Jim Blasingame to discuss her new DIY workshop program and reveal why every small business start-up must identify who its specific prospective customer is.
How can you better market your growing small business? Janet Christy joins Jim Blasingame to remind growing businesses that what's important to your customers is less on what you sell and more on how they use it, want it delivered and how they feel about it afterward.
Do you ever need help taking the first step toward taking action? Janet Christy joins Jim Blasingame to talk about why just taking that first step is essential to problem solving, plus why you MUST know who your profile customer is.
