Jay Mincks joins Jim Blasingame to discuss why you must constantly scrutinize every aspect of your business to stay competitive, including your brand.
Why would you change your brand? Jay Mincks joins Jim Blasingame to announce Administaff as Insperity and talk about the pain and frustration behind being Administaff, why they changed, and what that means for your small business.
How do you change your brand? Jay Mincks joins Jim Blasingame to discuss the process of changing your brand - as Insperity just did - and the importance of having a story behind a re-brand, plus how to correctly use your company named coupled with a logo and a tag-line.
What is the strategy behind changing your brand? Jay Mincks joins Jim Blasingame to discuss the strategy behind brand changing to be competitive and grow customers and business, plus optimism about the future.
Who are the real winners of a professional golf tournament? Jay Mincks joins Jim Blasingame to discuss the 2010 Administaff Small Business Classic and over $5 million has been raised for charities. Plus a tribute to Arnold Palmer.
How do you know when to change your business model? Jay Mincks joins Jim Blasingame to talk about what it looks like when you need to change the way you take your business model to market, especially in the 2nd decade of the 21st century.
It's not difficult to know what customers want. Ask them! Jay Mincks joins Jim Blasingame to talk about the fundamentals of serving customers, which begins by asking them what they want and then listening to them until you've earned the right to speak.
What will it take to be successful in sales in the future? Jay Mincks talks with Jim Blasingame about how he is leading his sales and marketing teams to find success in the coming years, including focusing on the customer and building trust.
Reporting on the Administaff Small Business Classic, Jay Mincks talks with Jim Blasingame about some of the details of this Champions Tours golf tournament, including how much money this event has raised for over 30 local charities in the Houston area.
What will you have to do in 2009 to first make sure your small business survives, and then what will it take for you to thrive? Jay Mincks joins Jim Blasingame to reveal his success formula for enthusiastically taking your company to market in a recession.
