Should you outsource the evaluation of your website traffic data? Philippa Gamse joins Jim Blasingame to discuss why you should hire a pro to evaluate your web traffic, but do not outsource how your business strategy is applied.

Don’t presume trends in your storefront are the same as on your website. Philippa Gamse joins Jim Blasingame to discuss how to use Google Analytics to compare online customer activity with your traditional in-store customer behavior.

Do you know how your web strategy is performing? Philippa Gamse joins Jim Blasingame to explain how to use Google Analytics to track the effectiveness of your website.

Jim offers a genius compromise on the e-commerce sales tax debate. Steve DelBianco and Michael Mazerov joins Jim Blasingame to try to find some middle ground where who should collect and remit sales tax on e-commerce transactions.

Should small businesses be required to collect sales tax on all e-commerce transactions? Steve DelBianco and Michael Mazerov joins Jim Blasingame to offer opposing views on how to address whether businesses should collect sales tax on all transactions.

Let's establish a base-line of facts for the e-commerce sales tax debate. Steve DelBianco and Michael Mazerov joins Jim Blasingame to reveal the factual foundation for the e-commerce sales tax debate, from these two opponents on this issue.

How does a small business defend against the dreaded Black Friday? Jim Blasingame talks about how small businesses create a multi-faceted marketing plan to fight the Black Friday mentality that focused more on being relevant to customers than being competitive.

It's 10 o'clock - do you know where your customers are? Neil Rosen joins Jim Blasingame to offer ideas on how to use keywords and cookies to trigger targeted, relevant marketing messages.

Customer expectations are changing the way you do business. Wally Bock joins Jim Blasingame to discuss why being competitive is no longer enough, you must also be relevant to 21st century customer expectations.

Developing technologies are at once advantages and disruptors. Wally Bock joins Jim Blasingame to discuss how the marketplace has changed in the last 14 years, including the impact of online technologies.