Category: Online Technologies, e-Business, Cybersecurity
What is SEO and why should you care? Adam Audette joins Jim Blasingame to explain what search engine optimization (SEO) is all about and why it's critical to the success of your small business.
Do you need to be reminded about marketing? Ilise Benun joins Jim Blasingame to launch a new tool, the Marketing Mentor eCalendar, that will help you keep marketing top-of-mind as you go about running your small business.
Will the 2010 mid-term elections be good for the Internet?Steve DelBianco joins Jim Blasingame to report that one of the benefits of the mid-term elections may be a slowing down of taxing and regulating the Internet, including a number of tax issues.
How about this for a top level domain - .genius? As in JimBlasingame.genius? Steve DelBianco joins Jim Blasingame to report on the new URL system ICANN will implement next year, which allows new domains other than the common .com and .net, and the pros and cons of the new system.
Why would anyone have the audacity to take on the Google gorilla? Rich Skrenta joins Jim Blasingame to talk about Blekko, the new search engine and how slashtags can make search better with less spam, plus the Blekko business model.
Why are search engines so important? Rich Skrenta joins Jim Blasingame to discuss the beginning of search engines, how they got to where they are today and why they're so important to your small business.
Are you taking advantage of cloud computing? Ramon Ray joins Jim Blasingame to talk about the small business power available in the cloud - web-based tools, plus why you should be thinking about developing your own mobile app for your company.
Which should you focus on more: website or social media? Anita Rosen joins Jim Blasingame to discuss why having a website and social media activity are not alternatives, but should be used to complement each other.
How does your website serve prospects and customers? Anita Rosen joins Jim Blasingame to reveal that your website should include features like answers to common questions about what you sell, plus positive customer comments.
How difficult is it for prospects to find your business online? Anita Rosen joins Jim Blasingame to discuss why every small business must have a website, even if it's just a simple one that shows who you are, what you sell and how to contact you.
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