Being versatile in your thinking about serving customers is the key to survival and success in 2009, according to Jeff Zbar as he and Jim Blasingame share their thoughts and experience on how to to stay relevant to customers in a recession.

What are the most important marketing steps you can take in your small business in 2009? Ilise Benun joins Jim Blasingame to lay out some of the steps, especially the ones that get you closest to customers.

Relationships are even more critical to business success in a recession. Andrea Nierenberg talks with Jim Blasingame about several networking tips and best practices that will help you recession-proof your small business.

How do paradoxes impact the performance of our small businesses, especially in a recession? Kelle Olwyler talks with Jim Blasingame about how to identify paradoxes and actually take advantage of them.

In tough times, one of the most important things to focus on is the concept of personal character. Tim Irwin talks with Jim Blasingame about how to define character and why it matters so much.

What do you have, as a small business owner, that big business CEOs envy? Jim Blasingame talks about some of the advantages small businesses have that they should be leveraging everyday. He also talks about building better banking relationships.

Your ability to survive and grow this year will require doing things differently than last year. That's the advice Tom Asacker and Jim Blasingame offer as they talk about the new reality of the marketplace.

What is your mission and purpose of your small business? After he reports on his most recent trip to Russia, and what he found there, Jim Camp talks with Jim Blasingame about why your mission and purpose is important.

What does it take for a small business to blend their traditional marketing strategy with the new social media elements? Gene Marks joins Jim Blasingame to talk about how to pull this off.

How does the economy look for the next 60 days according to small business managers polled on the Tatum Survey? Sam Norwood and Jim Blasingame go over economic conditions found in this month's Tatum Survey. It's not all bad - there are some bright spots.