How does a small business owner balance the survival of the business with what really matters. Julie Lenzer Kirk joins Jim Blasingame to talk about how to balance customers and family.

What advice would President Lincoln offer small business owners about dealing with economic challenges? Gene Griessman joins Jim Blasingame to offer some Lincoln survival wisdom.

How does the European economy compare to the U.S.? Leslie Kossoff joins Jim Blasingame with a report on the EU economic challenges, plus some important advice on surviving the 2009 economic challenges.

Focusing on what he calls "positive reality," Jim Blasingame talks about what he thinks is in store for small businesses in 2009 - the good, the bad and the ugly.

How creative does a small business need to be with its marketing in order to survive during a recession? Lois Geller joins Jim Blasingame with creative marketing tips, including how to avoid discounting.

Should a small business focus on public relations even in a recession? Bill Glynn joins Jim Blasingame to talk about how to survive the recession, including the need to have a public relations strategy.

What are customers looking for in this recession? Kim Castle talks with Jim Blasingame about how to strengthen your brand by being real and honest, and letting customers that you understand the challenges they're facing.

How much can small businesses learn from introverts in a recession? Pat Weber and Jim Blasingame discuss their thoughts on surviving the recession, including some of the characteristics of introverts.

What does a small business have to do to survive a recession? Ruth King and Jim Blasingame discuss staying focused, with a realistic attitude about how to define success, and especially, doing a good job of managing cash.

What if someone told you that giving stuff away could help build your brand? Well, that's exactly what Karen Post told Jim Blasingame as they talked about some of the strategies you can use around free stuff.