Ilise Benun joins Jim Blasingame to discuss why you have to make sure the first-impression you make across your online platforms demonstrates relevance, not a commercial.

Ilise Benun joins Jim Blasingame to discuss the role of self-made videos as part of your marketing collateral, and whether it’s right for your business model.

Ilise Benun joins Jim Blasingame to discuss how to create consulting opportunities, and whether turning your ideas into online courses is the right thing.

Ilise Benun joins Jim Blasingame to discuss how to be an intrapreneur – entrepreneurial employee – in your corporate job, if you can find a corporation that will allow that.

Ilise Benun joins Jim Blasingame to discuss how to approach a connection on LinkedIn with a sales pitch, and how not to do it.

Ilise Benun joins Jim Blasingame to reveal the difference between networking and being a strategic networker, including making your networking efforts focus on your company goals, not just on meeting people.

Ilise Benun joins Jim Blasingame to reveal why marketing efforts have to be built on the foundation of what’s relevant to targeted prospects, not shotgunning your message about what you do.

Ilise Benun joins Jim Blasingame to discuss how to approach a prospect with the strategy of identifying their most pressing issue – pain point – and helping them with that, including how to get yourself in that position.

Ilise Benun joins Jim Blasingame to discuss how to focus content marketing after you’ve discovered what the most pressing issue for each customer is.

Ilise Benun joins Jim Blasingame to discuss how to approach a prospect with the strategy of identifying their most pressing issue – pain point – and helping them with that, including how to get yourself in that position.