Jim and Phyllis talk about how important it is to use all five senses. They discuss how sight is used initially, but the rest of the senses do come into play.

Jim and Beverly talk about women entrepreneurs and what Beverly and NAWBO are doing to help women in the business world.

Jim discusses with Jo how to improve communication skills to better serve your customers. They also talk about how to interpret body language with associates and customers. Jo gives some tips on how to provide excellent customer service.

Jim and Karen talk about how to build rapport with prospects. Karen shares seven strategically useful tips to build trust quickly.

Phylis talks to Jim about what words to leave out of your vocabulary. They talk about how to be a good entrepreneur.

Karen and Jim talk about defining your personal brand through the way you communicate.

Pierce talks with Jim about applying brain power effectively in the operation of our businesses. Pierce reports the results of research that shows that 90% of all training dollars is wasted. Methods of training discussed are mass training versus spacing training out over time. The research shows that retention improved when training is delivered over time instead of all at one time. The guys talk about ways to maximize your training budget and the effectiveness of your organization, including some of the new electronic capability.

Pierce talks with Jim about the need to exercise your memory and practice using your memory the way we exercise our muscles. They talk about how information overload takes a toll on us, and how to deal with the challenges of this phenomenon.

Beverly talks with Jim about how to managing your attitude and your altitude. She encourages us to avoid the twin demons of worry and guilt. They continue the discussion by talking about how to use optimism to motivate yourself - how to manage the thoughts that go through your head.

Phyllis and Jim begin this visit by talking about the challenges small book stores are facing. They move on to talk more about the evolution in the use of words, the correct use of words, and the issue of political correctness.