Category: Innovation, Creativity
Should you innovate through imitation? Oded Shenkar joins Jim Blasingame talk about how smart companies use imitation to innovate and gain a strategic edge within your own niche.
Reporting on the entrepreneurs of the compounding pharmacy industry? Jim Blasingame reports on a recent visit with compounding pharmacists, including how they have found success against the Big Box pharmacies by getting back to the basics of serving customers one at a time.
If you need an organ replacement in the future, you will be able to grow your own? Joel Barker joins Jim Blasingame to talk about medical breakthroughs resulting in growing a replacement liver or lung, for example, from the DNA of the patient.
Are you ready to rent a car by the hour? Joel Barker joins Jim Blasingame to discuss zip cards for renting cars as one of the latest market innovation, including how this idea presents opportunities for some and threats for others.
Is your small business ready to use 3D holograms to demonstrate your products? Rick Mathieson joins Jim Blasingame to talk about how Augmented Reality Markers that project 3D holograms of your products right off of your website.
Are you ready for a small business marketing killer app? Rick Mathieson joins Jim Blasingame to report on the Quick Response (QR) Code technology, which will allow customers to interact with your ads with their smart phones and respond to your call to action.
When we're connecting with prospects and customers, words matter. Bill Schley joins Jim Blasingame to explain the power of a microscript, which is a very short, totally intuitive and memorable message that conveys the essence of what you do and the value you deliver.
Is your marketing message easy to remember and repeat? Bill Schley joins Jim Blasingame to explain why your message must be more than memorable, it must be repeatable, and in very few words, which Bill calls a microscript.
How can open innovation enhance your customers'experience? Robert Brands joins Jim Blasingame to talk about how the open innovation process can help you improve the customer experience and grow sales revenue.
Do you know what your customers experience when they do business with you? Robert Brands and Jim Blasingame discuss how to use innovation to provide customers with the experience they want when they connect in person or virtually.
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