What are the right first steps to take when starting a small business? Bob Kustka joins Jim Blasingame to talk about the critical steps he and his partner took to make sure their small business start-up got off the ground successfully.

How does a small business execute a customer review feature on its website? Neal Creighton joins Jim Blasingame to explain three ways to put customer review technology on your small business website.

Are you looking for love (customers) in all the wrong places? Jeff Zbar joins Jim Blasingame to talk about the variety of places customers hang out - including social media, how to find them and the right way to connect with them there.

How can you create online applications that lead customers back to you? Adam Boyden joins Jim Blasingame to talk about another way to spread your message by building online applications that lead customers back to you.

How can you use brand messaging to build your own economic recovery? Alison Diboll joins Jim Blasingame to explain how to build your own economic recovery by developing your brand around what you can do for customers.

What are the three truths about marketing Tim Berry wishes he knew sooner? Tim Berry joins Jim Blasingame to reveal three fundamentals - marketing, people, consistency - that he wishes he had learned sooner.

Why is customer service becoming the new marketing? Barry Moltz joins Jim Blasingame to talk about how the way you serve customers is becoming more valuable in finding and keeping customers than your marketing activity.

How do you decide whether to sell a product or a service? Janet Christy joins Jim Blasingame to discuss how to make your services look like products and your wrapping your products inside of services.

Is authenticity the key to your small business success? Mike Robbins joins Jim Blasingame to reveal why authenticity may be more important to your success than products, service or pricing.

What does the new Forbes Insights Study show on customer engagement? Stuart Feil joins Jim Blasingame to report on what marketing professionals are saying about how to connect with customers in the 21st century marketplace.