Ilise talks with Jim about how to use marketing to promote yourself by developing a marketing structure, including the various forms for you and your employees to use.

Kent tells Jim how to get the most out of your marketing graphics, and how to work with a graphic designer. Kent also talks about how he conducts his business as a home-based operator.

Shel talks with Jim about how to make sure you are getting your money's worth out of your advertising and marketing by tracking results, which could be as simple as asking customers and prospects how they found you.

Phil joins Jim to talk about the definition of marketing, and how to conduct effective marketing in your small business, including how to break through the clutter in the marketplace to make sure your company's message gets across.

Kent tells Jim how important it is to have effective marketing materials in your small business, and how to work with a graphic designer to create business cards, brochures, logos, etc.

Reviewing an article he contributed to Fast Company, Dan talks with Jim about how Great Britain has gone about branding itself to be more competitive in the marketplace. Small business owners can learn about the concept of branding, and how important it is in the success of their business. They also talk about something called the Identity Premium.

Ken and Jim talk about the challenge that advertising and marketing creates for small business owners, especially with regard to understanding demographics. Ken does an outstanding job of explaining our national population demographics. Do you know the demographic information of your customers? This interview will help you make sure that you don't lose market share, and your company, due to lack of knowledge of demographics.