Phil and Jim talk about how to be successful in the marketplace as a "David" competing with the "Goliaths". They discuss the importance of identifying a niche in your marketplace that the "Big Box" companies can't fill, and developing a marketing strategy around that opportunity. Jim and Phil stress focusing on service and value, not price.

Ilise talks with Jim about how to use email as a way to market our small businesses. The discussion includes understanding the terminology, and the challenges of making the email you are sending become a priority for the recipient. They also discuss the difference between an ezine and electronic newsletter.

Paula begins her visit with a report from a study that demonstrates a significant growth in women-owned businesses in the marketplace. They also talk about issues regarding the minority and disadvantaged sectors of the marketplace. Next they discuss guerilla marketing, what it is, and how to conduct it.

Ken talks with Jim about the importance of understanding the effects of demographics in small business.

Phil and Jim talk about how to conduct effective marketing in a small business.

John talks to Jim about developing an effective marketing strategy, and the importance of making sure your employees know and understand it.

John talks to Jim about the best marketing practices of some companies he researched.

Paula discusses with Jim small business advertising, marketing, and public relations, and how to target customers.

Ken talks with Jim about the habits, activities, aging, and dynamics of the various demographic segments of the marketplace, and how understanding all this is essential to your business.

Jim D talks with Jim B about how to use premiums in your marketing plan, plus how to develop strategic alliances and cross-promotion relationships.