Category: Marketing, Branding, Advertising
Jim and Sean identify the beginning of branding and talk about how important it is to have a brand associated with your company.
Steve joins Jim to talk about kids as consumers and purchase influencers.
Jim and Lisa start off by talking about what kind of earning and buying power women have and why it's increasingly important for business owners to understand the reasons women buy.
Jan joins Jim to give some tips for effective and efficient marketing for your small business.
Jean and Jane joins Jim to talk about how the practice of hiring good people and training them is a critical element of branding.
Jim and Tom talk about how to set your organization apart from the rest of the competition.
Karen joins Jim to answer the question, "Is it time to re-brand your company?" They give some tips on how to re-brand your company if it is time.
Kathleen joins Jim to talk about a project to help women entrepreneurs in the marketplace.
Jim and Judy talk about small business technology in the 21st century, and announce an exciting new contest.
Paula joins Jim to talk about how small businesses can be not just a vendor or a service provider, but a partner with a larger corporation.
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