There are reasons why things catch on. Jonah Berger joins Jim Blasingame to reveal the six principles that drive contagious influence and behavior, including triggers and stories.

What can small business learn about Facebook marketing from big companies? Anita Rosen joins Jim Blasingame to recommend that small businesses observe how big companies pursue relationships and build communities on Facebook.

Marketing on Facebook requires the community building skills of patience and discipline. Anita Rosen joins Jim Blasingame to explain why the rules of selling are different in social media communities, like Facebook, than they are in the regular marketplace.

Does your Facebook strategy align with the likely prospects? Anita Rosen joins Jim Blasingame to explain why a business's Facebook strategy should be aimed at consumers, not businesses.

Each generation of prospects has its own marketing expectations. Olalah Njenga joins Jim Blasingame to reveal how each of the generations of prospects in the marketplace has its own set of expectations.

Why is marketing to Millennials different than marketing to Generation X? Olalah Njenga joins Jim Blasingame to reveal the sometimes subtle differences of marketing to the different generations, even between Gen Y and Gen X.

Is crowdfunding in your future? Kathy Perry joins Jim Blasingame to report on the good, bad and ugly parts of crowdfunding as a way to capitalize a cause, a project or one day, a business, and the role social media is playing.

Is Big Brother watching you on Facebook? Kathy Perry joins Jim Blasingame to report on how the Federal Trade Commission is monitoring how we use social media to promote commercial interests.

How do you qualify business prospects? Jeff Zbar joins Jim Blasingame to talk about the advantages of using LinkedIn as a prospecting tool when you need to find out about and/or connect with business decision-makers.

Social media may not be your silver bullet, but it should be one of your tools. Jeff Zbar joins Jim Blasingame to encourage small business owners to get started developing a social media strategy as a long-term marketing plan.