How does social media integrate into a small business marketing program? Ilise Benun joins Jim Blasingame as a skeptic of the value of the social media craze, and they discuss how to make this medium work for you.

How does a small business find I/T answers and a support community with one stop? Scott Abel joins Jim Blasingame to talk about information/technology management tools and communities for small- and medium-sized businesses.

Do introvert salespeople use social media as a handy tool or a crutch that allows them to avoid face-to-face contact? Pat Weber and Jim Blasingame discuss how social media should be used by all parties, but also how it can actually be a productive lever for introverts. They also talk about the difference between introverted and unsociable.

Having a website that doesn't generate new customers is like having a sales person that doesn't sell.Does your website serve the purposes of the business? Is it a profit center or an expense? Robert Skrob joins Jim Blasingame to talk about the way any business owner can generate more sales from their website.

What are the keys to successfully leveraging the Internet as a valuable part of your overall small business plan? David Brown has been there and done that, and he reveals the secrets with Jim Blasingame, including his thoughts on SEO and the future of social media.

How does a small business retailer establish a successful social media strategy? James Dion joins Jim Blasingame to talk about the relevance of social media to the local small business retailer and its prospects and customers.

How will your approach to finding and acquiring customers change this year and in the future? Kirk Cheyfitz talks with Jim Blasingame about how small businesses should think about reaching and connecting with customers with the new media technologies and social media platforms.

Jim Blasingame talks about why small businesses should think about building customer communities instead of social media in The Age of the Customer™.