Category: Online Communities - Social Media
Are we more aggressive when we don't have to deal with someone face-to-face? Marie Dubuque joins Jim Blasingame to discuss whether our new digital communication tools have made us less sensitive when we talk to and about others.
Native marketing is not just for big business. Kirk Cheyfitz joins Jim Blasingame to reveal the basic concept of "native marketing" and how a small business can use it at the micro-level.
Do you know what a "brand newsroom" is? Kirk Cheyfitz joins Jim Blasingame to reveal the concept of a "brand newsroom," how they work, how they can contribute to a brand and when they get themselves into trouble.
How does a brand get itself inserted into the news? Kirk Cheyfitz joins Jim Blasingame to reveal the concept of "native marketing," and what it looks like when done right, and how bad it looks when done wrong.
Consider these ways to drive traffic to your website. Kathy Perry joins Jim Blasingame to reveal five different methods of attracting prospects and drive them to your website, including organic, paid, local, social and joint venture.
Are you promoting your business in the social media sites? Kathy Perry joins Jim Blasingame to offer tips and best practices on how to promote your business with social media to engage with communities before you try to sell them.
Don't waste money and blow opportunity - develop a marketing plan. Alan Maites joins Jim Blasingame to reveal what can be gained by creating a comprehensive marketing plan that incorporates multiple resources.
How do you think about connecting marketing resources? Alan Maites joins Jim Blasingame to recommend integrating all marketing resources, including traditional marketing/advertising, social media and even sales.
Do customers want you to teach them more than sell them?Jay Baer joins Jim Blasingame to reveal the new expectations of customer with regard to what they want from companies they buy from, which if more information and less manipulation.
Your business is increasingly influence by social structures. Marina Gorbis joins Jim Blasingame to introduce the concept of "socialstructure" and how this is influencing the way we attract customers and do business.
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