How and how much? Those are the two magic marketing questions small businesses are asking about marketing. Bob Bly joins Jim Blasingame with the answers in the form of perspectives, tips and best practices, especially with regard to paying for search words (pay-per-click) on a local basis. This is really good stuff for local small businesses.

How can a small business owner make the most out of a social media strategy? Pat Weber talks with Jim Blasingame about how she uses social media resources successfully and offers tips and best practices that work for her.

Need to get some sales invigorated? Maybe you need a "WOW" project. Jeff Zbar joins Jim Blasingame to offer tips and best practice on how to create some excitement around an opportunity for customers to do business with you that is outside of your typical boundaries, maybe even a little outrageous.

When is the best time to conduct training in a small business? Brad Huesken says it's during a recession. Honest! He explains why with Jim Blasingame.

What would happen if you put a Twitter post up against traditional media campaign? Gary Vaynerchuck did just that and he joins Jim Blasingame to talk about how new media beat old media like a drum. Of course, it doesn't hurt that Gary Vee has everyone on the planet following him on Twitter.

What's the most effective way to leverage your small business in a recession? Steve Strauss and Jim Blasingame explain how using free and low-cost resources available on the Internet can be a great way to get new business and hold on to your existing customers.

What are the biggest mistakes to avoid when trying to survive in a serious economic downturn? Dave Anderson talks with Jim Blasingame talk about several management missteps not to take.

Can a non-performer become a performer? Can a performer turn into a non-performer. Should we focus on what people do well more than on what they don't do well? Chuck Martin answers these questions and others in this interview with Jim Blasingame.

Branding without connecting is just expensive noise. That's the message Jonathan Baskin and Jim Blasingame discuss as they explain how small businesses reach customers and build relationships in a period that could be described as "post-marketing."

Take everything you know about your sales force management and throw it out the window. Justin Roff-Marsh joins Jim Blasingame to talk about completely re-engineering your sales process with a more efficient appoach to selling and managing the sales process.