Don't look at branding from an industrial-age concept perspective. Kill that before it kills you and get your brand out there, according to Tom Asacker. » More

The term "brand" doesn't mean what it used to mean, and it's important for you and your small business. Tom Asacker gives the true definition. » More

Your customers have a need to find interesting stuff. To feed that need, Jeff Zbar offers some tips to tweak your marketing strategy. » More

Visioning is popular in the fashion business, but it should be popular in your business as well. Leslie Kossoff tells why. » More

More often the things you do not do have more effect on your revenue than what you actually do. Here are a few simple steps that you as a small business owner can take to break the choke hold on yo... » More

Empathy is truly essential in effective marketing. Here are some tips to better understand your customers while marketing from Karen Post. » More

Smart Phones and Smart Pads aren't the only outlets for your small business apps. It's time to prepare for Television apps. Dan Burrus tells you why. » More

While sales and marketing teams seemingly do different jobs, they are really doing the same thing. Here are some tips on how to support each other from Sharon Drew Morgan. » More

Marketing can be a little more tricky than a small business owner anticipates. Here's the story of what can happen and what works from Janet Christy. » More

Asking the right questions goes a long way to help you earn trust and build rapport with your contact. Here are 5 to get you started from Ivan Misner. » More