Storytelling is humanity in words. And since small businesses are the face and voice of humanity in the marketplace, we have a great advantage in the Age of the Customer. No market sector can execu... » More

In Part 2 of this series, Jim discusses Level Two CWCS, which only afflicts managers and is more troubling and organizationally more devastating than Level One, because it occurs at the top, where ... » More

Do you worry about the competition? In the Age of the Customer, an obsession with the competition can result in an unfortunate and dangerous condition Blasingame calls the "Customer? What Customer?... » More

Get your small business off to a good start in the New Year by incorporating these ten fundamentals into your management practices. And, remember, there’s a reason some things are fundamental. They... » More

Millions of small businesses sell personal services instead of tangible products and because the pricing isn’t as intuitive, many service businesses too often don’t charge enough. Don’t make the pr... » More

Each New Year deserves to have the maximum opportunity to be successful, so don’t saddle it with last year’s obsolescence, waste, and bad decisions. Have the discipline to set up 2022 for a clean a... » More

If your sales effort isn’t getting the job done, it’s probably not because your team isn’t working hard enough, it’s because in The Age of the Customer, vendors are being ruled in or out before the... » More

For a small business to find success in The Age of the Customer, Naisbitt’s Razor must be at the heart of your business strategy: “The more high tech we have, the more high touch we will want.” » More

The bad news for small business is the Price War is over and we lost. But the good news is the Trust War is on, and establishing trust as a best practice with all the stakeholders in your small bus... » More

As the shift from the Age of the Seller to the Age of the Customer plays out, two types of sellers — Hidebound and Visionary — currently exist in parallel universes, but not for long. Which one are... » More