The new prime differentiator in the Age of the Customer is not the competitive model, but rather a customer’s appraisal of how relevant a seller is to them. In today's marketplace, small businesses...
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Online Communities - Social Media
Ever wonder why we're increasingly anxious about technology? While digital leverage is sexy and compelling, it’s simultaneously disrupting our analog expectations and troubling our requirement of t...
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In the 20th century, sellers controlled information about their products, services, and innovations. But in the 21st century Age of the Customer, your customers not only have access to the informat...
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In the Age of the Customer, a successful brand message meets customer expectations, an unsuccessful one may cause customers to leave negative reviews or social media posts. Remember, User Generated...
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For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready?
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The new prime differentiator in today's marketplace isn't how competitive you are, but rather a customer's appraisal of a seller's relevancy. So, does this mean that sellers no longer have to be co...
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As you leverage and profit from all the efficient high-tech, speed-of-light customer connection tools, don't forget that the best option might not always be in the cloud.
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Building online customer communities is how a small business transcends being competitive and achieves relevance. In a world where everything is a commodity, value is the threshold of a customer co...
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Small business advocate, Jim Blasingame, talks three critical disciplines to help entrepreneurs prepare for the 21st century.
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From telegraph to Twitter there is one connection option whose relevance has borne witness to every one of the others: in-person contact. Face-to-face is the original social media - make sure you u...
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