Successful professional salespeople are gold miners. And the gold they seek is in the heads of prospects. So, remember, selling is more profitable and more fun when the prospect does most of the ta... » More

In a national customer satisfaction index, the average customer rating was less than 60%. So how has such a level of un-service become a 21st-century norm? Because customers have become sensitized ... » More

If you want to be more successful, network for referrals –receiving and giving – early and often. It will make business easier and life simpler. And remember the motto of Ivan Misner, founder of BN... » More

Achieve sustainable success by applying Blasingame’s New Law of Customer Relevance: If you want to have customers for life, help your customers help their customers. » More

In the Age of the Customer, the advantage small businesses have over big boxes is that they can deliver what customers want, not what they need. Blasingame’s Law of Difficult Customers explains the... » More

In the Age of the Customer, everything a small business sells is a commodity. As a Main Street business, you have only one differentiator: the positive personal experience customers attribute direc... » More

In the Age of the Customer, a successful brand message meets customer expectations, an unsuccessful one may cause customers to leave negative reviews or social media posts. Remember, User Generated... » More

It’s easier to keep a customer than find a new one – everybody knows that. The bad news is, with all of the mega-corp algorithms, online competitors, and cyber-clutter, keeping the attention of eve... » More

Storytelling is humanity in words. And since small businesses are the face and voice of humanity in the marketplace, we have a great advantage in the Age of the Customer. No market sector can execu... » More

In Part 2 of this series, Jim discusses Level Two CWCS, which only afflicts managers and is more troubling and organizationally more devastating than Level One, because it occurs at the top, where ... » More