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Jim Blasingame
In the Age of the Customer, a successful brand message meets customer expectations, an unsuccessful one may cause customers to leave negative reviews or social media posts. Remember, User Generated... » More
Jim Blasingame
It’s easier to keep a customer than find a new one – everybody knows that. The bad news is, with all of the mega-corp algorithms, online competitors, and cyber-clutter, keeping the attention of eve... » More
Jim Blasingame
Storytelling is humanity in words. And since small businesses are the face and voice of humanity in the marketplace, we have a great advantage in the Age of the Customer. No market sector can execu... » More
Jim Blasingame
In Part 2 of this series, Jim discusses Level Two CWCS, which only afflicts managers and is more troubling and organizationally more devastating than Level One, because it occurs at the top, where ... » More
Jim Blasingame
Do you worry about the competition? In the Age of the Customer, an obsession with the competition can result in an unfortunate and dangerous condition Blasingame calls the "Customer? What Customer?... » More
Jim Blasingame
For a small business to find success in The Age of the Customer, Naisbitt’s Razor must be at the heart of your business strategy: “The more high tech we have, the more high touch we will want.” » More
Jim Blasingame
Small business survival in the post-analog, post-pandemic marketplace requires you to complete your business's digital transformation to stay relevant to your customers. » More
Jim Blasingame
The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More
Jim Blasingame
Your success in the New Regular, post-pandemic economy will be determined by how well you manage the intersection of the two binary codes: high tech AND high touch. » More
Jim Blasingame
Business owners on Main Street are experiencing a New Normal because the coronavirus pandemic moved their cheese. If you plan to be in business in 2021, you'll need to make adjustments based on new... » More