Brad Huisken joins Jim Blasingame to report on the current and future condition of the Main Street retail landscape, and what small retailers have to do to survive.

Brad Huisken joins Jim Blasingame to reveal why a consistent devotion to training salespeople to be professionals is the only way to survive the massive encroachment by giants like Amazon.

Brad Huisken joins Jim Blasingame to reveal that survival of Main Street retailers will depend on their ability to become devoted to delivering extreme high touch service, like it was a century ago.

Brad Huisken joins Jim Blasingame to reveal some of the ways that training sales teams have changed in the past 20 years, including how the training is delivered.

Brad Huisken joins Jim Blasingame to reveal why and how he developed a new sales training app to do what he used to do 20 years ago in person.

Brad Huisken joins Jim Blasingame to reveal how training Gen Y salespeople are different than the generation he trained 20 years ago.

Brad Huisken joins Jim Blasingame to reveal that the first of five elements of establishing change is to make it a non-negotiable policy. Period.

Brad Huisken joins Jim Blasingame to reveal that two of the elements of successfully initiating change is to train your people, and helping them see the justification of the new direction.

Brad Huisken joins Jim Blasingame to reveal that two more of the elements of successfully initiating change is to compensate for behavior and explaining the consequences of non-compliance.

Brad Huisken joins Jim Blasingame to reveal that all the CRM technology that small businesses can buy must have the analog – the human – component added.