Bill Treasurer joins Jim Blasingame to talk about why it’s important to pay attention to the behavior of our leaders and mentors and value their lessons, whether intentionally given or not.

Jeff Zbar joins Jim Blasingame to discuss all of the named shopping days and why small business shouldn't get caught up in them, but rather focus on being the best every day.

Kathy Perry joins Jim Blasingame to recommend that your referral traffic strategy should including more than one social media platform.

Tom Asacker joins Jim Blasingame to reveal the connection between small business brand power and the ability to be innovative in serving customers with relevant experiences.

Tom Asacker joins Jim Blasingame to reveal the difference between a big business brand, with logos and tag lines, and a small business brand, which is more about the experience of customers.

Ilise Benun joins Jim Blasingame to reveal the Four Cs of marketing, including a discussion of the last two, cultivate customers and build credibility.

Ilise Benun joins Jim Blasingame to reveal why you should follow the Four Cs of marketing, including choosing your profile customer to focus on, and identifying the best ways to connect with them.

Ken Gronbach joins Jim Blasingame to reveal why he’s not worried about feeding 10 billion Earthlings in 2050.

Peter Meyer joins Jim Blasingame to reveal the key elements of a brand that’s build and based on authenticity and values that are delivered automatically with products and service.

Peter Meyer joins Jim Blasingame to reveal why the essence of brand value today is authenticity you deliver, not just talk about, and why small business has an authenticity advantage.