Category: Marketing, Branding, Advertising
Grant Leboff joins Jim Blasingame to reveal why your marketing strategy must be transformed digitally as soon as possible, which requires you to deliver your special sauce at the digital interface, not just inside your four walls.
Ross Kimbarovsky joins Jim Blasingame to reveal some of the best practices of digitally rebranding your business, including being consistent in design and financially committed to it.
Ross Kimbarovsky joins Jim Blasingame to discuss the accelerated pressure of digital transformation on our business models, and therefore on how we rebrand digitally, including applying the SWAT analysis to your brand investment.
Tom Anastasi joins Jim Blasingame to discuss some of the things that have been altered by the pandemic shutdown, in both the workplace and the marketplace, that likely won’t be returning to the original form.
Rick Mathieson joins Jim Blasingame to reveal some of the new trends – sometimes silly – in digital marketing, including some new colors that are designed to increase engagement.
Rick Mathieson joins Jim Blasingame to reveal some of the new ways to think about digital marketing post-pandemic by being smart and thinking smaller about how the marketplace and customer expectations have changed.
Chris Carosa joins Jim Blasingame to discuss some of the ways to establish customer engagement – like selfie videos – that foster relevance and trust.
Chris Carosa joins Jim Blasingame to discuss how to use the multiple digital platforms to connect with customers with an analog message from one human to another.
Alan See joins Jim Blasingame to reveal some of the technical tools and practices you can use to create short videos – by you – that help you tell stories to customers and break through the digital noise.
Alan See joins Jim Blasingame to reveal how to deliver your special sauce to customers in the digital age by creating micro-videos where you tell stories that are relevant to them.
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