Generation Y - born between 1977 and 1994 - are entering the marketplace and making their impact. Donna Fenn has been studying this group and she talks with Jim Blasingame about what motivates them and the impact they will have on the marketplace.

What hath the recession wrought for franchise prospects? Joel Libava joins Jim Blasingame to talk about franchise due diligence, including how to find the business opportunity that fits you more than it fits your circumstances.

What would happen if you put a Twitter post up against traditional media campaign? Gary Vaynerchuck did just that and he joins Jim Blasingame to talk about how new media beat old media like a drum. Of course, it doesn't hurt that Gary Vee has everyone on the planet following him on Twitter.

What's the most effective way to leverage your small business in a recession? Steve Strauss and Jim Blasingame explain how using free and low-cost resources available on the Internet can be a great way to get new business and hold on to your existing customers.

Branding without connecting is just expensive noise. That's the message Jonathan Baskin and Jim Blasingame discuss as they explain how small businesses reach customers and build relationships in a period that could be described as "post-marketing."

How technology is changing your relationship with customers and how they are allowing you to reach them. Ramon Ray talks with Jim Blasingame talk about the push and pull of 21st century sales and marketing, including changes in culture and technology.

More and more, we will do business through cloud computing, which is buying and creating services delivered over the Internet. Cherie Carter-Scott joins Jim Blasingame discuss how she has created an international coaching business using this concept and cloud computing.

How do you market your small business during a recession? Paula Lovell talks with Jim Blasingame about why marketing must continue, even during a slow economy, by spending more time and energy on those areas that cost little or nothing, like networking, spending more time with customers, and maximizing public relations opportunities.

Recession or not, if you're going to survive, you have to acquire new customers and keep existing ones. Charlie Fewell talks with Jim Blasingame about the steps you have to take and the attitude you have to have in order to get business when the economy is down.

Are you communicating effectively on the social media sites? Do you have a social media strategy? Debra Fine talks with Jim Blasingame about a few social media strategy ideas, including a few things not to do.