Should communities trump demographics in your marketing strategy? Gary Vaynerchuk joins Jim Blasingame to discuss how things are evolving away from demographics and toward communities, and why that's good news for small businesses who have a social media strategy.

How will the future of advertising affect small business? Kirk Cheyfitz joins Jim Blasingame to report that one of the characteristics of marketing and advertising is increasingly to create and tell a story and use social media and other web tools to present it.

Why is the new marketing and advertising age good for small business? Kirk Cheyfitz joins Jim Blasingame to discuss how technology has leveled the playing field for small businesses to connect with and attract customers.

There is no vocabulary to describe what’s coming next in advertising and marketing. Kirk Cheyfitz joins Jim Blasingame to reveal how consumers, newly empowered by technology, have permanently changed advertising, marketing and media, permanently changing how businesses connect with them.

Does your social media strategy include customer service? Adrian Ott joins Jim Blasingame to reveal how to use a social media strategy to create better customer relations not only with current customers, but also to find new customers, plus what to do when you find a customer was not satisfied with your service.

How do you marketing your book when you self-publish? Ray Keating joins Jim Blasingame to talk about marketing your self-published book, including new channels, like Twitter, Facebook, YouTube, and even car signs if you're old school and if your kids will let you.

Social media is a effective customer relationship tool and should be in your marketing mix. Mark Schmulen joins Jim Blasingame to discuss why social media should be in your marketing toolbox and shares a tool that can not only organize your social media activity, but also help you communicate quickly and efficiently.

Do you have a social media marketing strategy? Mark Schmulen joins Jim Blasingame to talk about why social media is really just a tool to facilitate word-of-mouth marketing and develop deeper relationships with customers.

What does the landscape of social media look like today? Adam Boyden joins Jim Blasingame to discuss social media best practices on YouTube, Facebook, Twitter, and even FourSquare, including why you can't abuse your communities.

How can you use social media to influence customer behavior? Adam Boyden joins Jim Blasingame to offer social media tips to engage and leverage customers everyday or during promotional periods, like the holidays, including how to use special offers and coupons.