Category: Online Communities - Social Media
For B2B sales success, the customer experience is everything, according to Jim Blasingame, who reveals the way business-to-business selling must be conducted in The Age of the Customer™.
Reporting on the impact of digital marketing, Kiplinger's Joan Pryde joins Jim Blasingame to identify a number of ways that the digital age has changed, improved and sometimes upset the marketing world, and what this means for small businesses.
How has public relations changed in the digital age? Bob Dilenschneider joins Jim Blasingame to report on a number of public relations lessons we can learn, plus how small businesses have a PR advantage because of all the new digital tools and resources.
How can you mine the gold that can be found in the contact information of the people you meet? Jeff Zbar and Jim Blasingame talk about specific tips and best practices you can use to leverage modern technology with an old practice: meeting people and finding out how to connect with them later.
Finding the right social media balance for your small business is an important task, according to Jim Blasingame, as he talks about making sure you don't let it consume you, nor should you neglect this powerful tool.
As more and more work is being conducted in the "cloud," what price does privacy and security pay? Jeff Zbar joins Jim Blasingame to discuss the dark side of the very convenient, inexpensive and efficient resources available online in the clouds, including a likely loss of privacy and a potential loss of security.
How do you build social media into your marketing strategy? Chuck Martin talks with Jim Blasingame about what was learned when real small business allowed social media practices to be incorporated in the everyday marketing activity of the business.
Reporting on the new Google Buzz social media aggregator, Jeff Zbar joins Jim Blasingame to talk about what Buzz does, how it works, why you should care and if this is the next weapon in Google's plan to take over the world.
It's International Networking Week 2010, and Ivan Misner joins Jim Blasingame to report on the networking events happening around the world and to discuss how to incorporate face-to-face networking with the social media platforms.
What would a typical small business blog look like? Karen Cortell Reisman talks with Jim Blasingame about the strategy and execution of a blog for the typical Main Street small business.
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