Arky Ciancutti joins Jim Blasingame to reveal why being specific in your language about performance, is required to build trust quickly and sustain it over a long period.

Ilise Benun joins Jim Blasingame to help you connect all the elements of your marketing/advertising strategy, so they complement each other.

Ilise Benun joins Jim Blasingame to debate how they see marketing and advertising as a way to move the needle on your sales effort, and why you need to know the difference.

Jim Blasingame relates the story of how he began his media company, Small Business Network, Inc., including the 19th anniversary of his radio program and the 17th anniversary of his ezine, The Small Business Advocate NEWSLETTER.

Kathy Perry joins Jim Blasingame to report on Facebook’s plans to step outside of the social media universe, and advertise in the television world.

Gus Faucher joins Jim Blasingame to report on the PNC survey of small business owners, which found that the majority of them were at least hopeful about the economy, if not excited.

Jim Blasingame reviews polling numbers that show small business social media success is declining, and what your expectations should really look like.

Jim Blasingame shares his ideas on why small businesses shouldn't get confused and frustrated about social media, because it’s just learning how to go to the new places where customers are and hang out with them.

Pam Danziger joins Jim Blasingame to remind you that in an age when customers can get whatever they want, and at whatever price they want to pay, they’re looking for a shopping experience that is relevant to them.

Pam Danziger joins Jim Blasingame to offer targeting suggestions for small business retailers, to use in their social media strategy.