Selling the product of the month won't work in a recession. Skip Miller joins Jim Blasingame to talk about what small businesses need to do in order to sell successfully in a recession.

What do customers want during a slow economy? Martin Lindstrom joins Jim Blasingame to say that small businesses should not discounting their brands, but rather find other ways to give customers a good deal.

Is it more important during a recession for a small business to communicate with prospects and customers in a recession? Alison Diboll joins Jim Blasingame to discuss this and to offer a communication strategies.

What can small businesses learn from the results of a retail customer survey? Robert Gordman joins Jim Blasingame to report on a recent retail survey and what can be learned about what customers want.

How does a small business establish an effective fee and pricing structure in a recession? Kate Kelly joins Jim Blasingame with tips on setting profitable fees and pricing when there is downward economic pressure.

How you make contact with your prospects and customers is critical. Ruth Sherman joins Jim Blasingame to talk about why, especially in a slow economy, we should be connecting with customers and prospects the old fashioned way - face-to-face.

What lessons can small business owners learn from the experiences of McDonalds? Paul Facella gives Jim Blasingame explains what made McDonalds great, including courage, leadership and team-building.

What should you focus on in your small business? Rob Jolles gives Jim Blasingame some advice on being more practical with customers and less process and analytical oriented.

How creative does a small business need to be with its marketing in order to survive during a recession? Lois Geller joins Jim Blasingame with creative marketing tips, including how to avoid discounting.

Setting sales goals are critical for small business success, according to Don Cooper, as he and Jim Blasingame discuss the importance of having a structured sales goal setting process, including specific tips and best practices.