No doubt you’ve heard the maxim “Fear and greed drive the marketplace.” But, there are many kinder and gentler emotions and motivations that drive our marketplace. Here are seven. » More

One of the markers of the 2020 coronavirus pandemic is its disruptiveness, both on society in general and the marketplace in particular, illuminating the need for more redundancy. To help you budge... » More

The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More

As a small business owner, you’ve accrued a rare pandemic present arising from the increased velocity of the New Regular economy: Trust is now more valuable and more powerful than ever. And since s... » More

The already accelerating shift to more IP leverage was punched into overdrive by the coronavirus pandemic. Main Street businesses that survive and thrive will blend the two types of intellectual pr... » More

In a year that now defines unprecedented, we risk losing our grip on what really matters. Jim offers advice on how to maintain perspective during a pandemic. » More

Every Main Street business owner had a business plan when they opened in January 2020. But now they’re going to need a new one. Here are tips to help get you started on your post-pandemic business ... » More

The coronavirus pandemic has required small business to adapt to marketplace adjustments. Make sure you differentiate between those adjustments that were inconvenient - some extremely so - and thos... » More

Even when operating a business is fun, it usually isn’t funny, except when we're laughing at ourselves. But perhaps we can learn something from the simple truths that are foundational for all good ... » More

On Main Street, a niche is your customers’ evolving expectations looking for a home. And if there were ever two things perfectly suited for each other, it’s the niche and small business. Does your ... » More