Trust and all its proxies are a small business’s most powerful competitive tools. But you have to install it in your digital offerings and deliver it ut prius. It doesn’t work post hoc. Wait. What? » More

Small business survival in the post-analog, post-pandemic marketplace requires you to complete your business's digital transformation to stay relevant to your customers. » More

The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More

Your success in the New Regular, post-pandemic economy will be determined by how well you manage the intersection of the two binary codes: high tech AND high touch. » More

For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More

For most of the 20th century, Americans enjoyed what Jim Blasingame calls The Golden Age of Customer Service. Sadly, based on recent research, it appears we're in the Plastic Age. » More

The new prime differentiator in today's marketplace isn't how competitive you are, but rather a customer's appraisal of a seller's relevancy. So, does this mean that sellers no longer have to be co... » More

Email continues to be the workhorse of choice by serious professionals of all industries and disciplines. But in many ways, it’s the killer app that never got the disruption respect it deserves. » More

When congressional allies of major retailers began advocating that a complicated nationwide Internet sales tax be imposed, it was a bad idea that Congress rightly rejected. Now they’ve come back wi... » More

Small Business Advocate discusses the disconnect between Obama's recent actions and his words concerning the Internet and its usage. » More