Category: Customer Care
How much can small businesses learn from introverts in a recession? Pat Weber and Jim Blasingame discuss their thoughts on surviving the recession, including some of the characteristics of introverts.
What if someone told you that giving stuff away could help build your brand? Well, that's exactly what Karen Post told Jim Blasingame as they talked about some of the strategies you can use around free stuff.
What does a small business do to leverage the value of its brands during a recession? Tom Asacker joins Jim Blasingame to give some tips on small business branding in a challenging economic period.
Should your small business care what's happening on Twitter? Jeff Zbar and Jim Blasingame talk about some of the things to think about with regard to the social networking application, Twitter.
What if your marketing plan was laid out for you in advance? Ilise Benun joins Jim Blasingame to lay out the eight most important steps in your new marketing plan.
Don't be a small business caveman. During tough economic times you must stay connected, and Beverley Williams joins Jim Blasingame to talk about how her small business network leveraged each other.
Value-added service is now expected. The next level is imaginative service, which is going to be the key to success for small business. John Patterson and Chip Bell join Jim Blasingame to explain how to perform imaginative services and grow loyal customers.
Small businesses have limitations that are solved by strategic alliances. Dave Morse joins Jim Blasingame to discuss how his company leveraged their business model with strategic alliances.
Small businesses can't afford to go dark on their prospects and customers just because the economy is slow. Bob Bly and Jim Blasingame discuss how to maintain your marketing momentum through email marketing.
The best way to beat the competition is to not worry about them and spend more time thinking about your customers. Jim Champy talks with Jim Blasingame about how to make sure you're the competitor every9one is watching.
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