Category: Customer Care
What are some of the key small business marketing strategies for 2009? Jeff Dobkin joins Jim Blasingame to talk about some of the things small businesses can do to stay in front of prospects and customers in a recession.
What do customers want during a slow economy? Martin Lindstrom joins Jim Blasingame to say that small businesses should not discounting their brands, but rather find other ways to give customers a good deal.
What can small businesses learn from the results of a retail customer survey? Robert Gordman joins Jim Blasingame to report on a recent retail survey and what can be learned about what customers want.
How does a small business establish an effective fee and pricing structure in a recession? Kate Kelly joins Jim Blasingame with tips on setting profitable fees and pricing when there is downward economic pressure.
How you make contact with your prospects and customers is critical. Ruth Sherman joins Jim Blasingame to talk about why, especially in a slow economy, we should be connecting with customers and prospects the old fashioned way - face-to-face.
What lessons can small business owners learn from the experiences of McDonalds? Paul Facella gives Jim Blasingame explains what made McDonalds great, including courage, leadership and team-building.
What should you focus on in your small business? Rob Jolles gives Jim Blasingame some advice on being more practical with customers and less process and analytical oriented.
How creative does a small business need to be with its marketing in order to survive during a recession? Lois Geller joins Jim Blasingame with creative marketing tips, including how to avoid discounting.
Setting sales goals are critical for small business success, according to Don Cooper, as he and Jim Blasingame discuss the importance of having a structured sales goal setting process, including specific tips and best practices.
What are customers looking for in this recession? Kim Castle talks with Jim Blasingame about how to strengthen your brand by being real and honest, and letting customers that you understand the challenges they're facing.
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