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Category: Marketing, Branding, Advertising

Steve Martin
Ask your customers how to manage global economic challenges
Featuring Steve Martin March 25, 2015
Steve Martin joins Jim Blasingame to reveal that the most important source for how your business should address global changes in the economy is your own customers.
Kathy Perry
Facebook is now pricing your ads based on user relevance
Featuring Kathy Perry March 26, 2015
Kathy Perry joins Jim Blasingame to report on how Facebook will now be putting a rating on your ads based on relevance and charging you – up or down – as users respond to them.
Bill Treasurer
What have you learned from mentors?
Featuring Bill Treasurer March 20, 2015
Bill Treasurer joins Jim Blasingame to talk about why it’s important to pay attention to the behavior of our leaders and mentors and value their lessons, whether intentionally given or not.
Laura Miller
Small business special sauce is powerful
Featuring Laura Miller March 19, 2015
Laura Miller joins Jim Blasingame to report on how small businesses are recognizing the power of their ability to customize the experience for customers.
Ben Parr
Use the science of Captivology to help keep customers
Featuring Ben Parr March 16, 2015
Ben Parr joins Jim Blasingame to reveal how practicing Captivology can help you gain new customers and help you keep customers..
Ben Parr
Captivology: The science of capturing people’s attention
Featuring Ben Parr March 16, 2015
Ben Parr joins Jim Blasingame to reveal what Captivology is, how it works, what are the components and why it’s a science.
Bill Schley
Blending call to action with social media marketing
Featuring Bill Schley March 16, 2015
Bill Schley joins Jim Blasingame to share his thoughts on call-to-action advertising and what many advise when advertising on social media platforms.
Bill Schley
Why Super Bowl type ads won’t work for small businesses
Featuring Bill Schley March 16, 2015
Bill Schley joins Jim Blasingame to talk about why most Super Bowl ads aren’t effective, why they won’t work for small business, and what we should be doing to reach customers.
Mark Pinard
The evolution of small business payroll resources
Featuring Mark Pinard March 10, 2015
Mark Pinard joins Jim Blasingame to talk about how far performing payroll tasks have come for small businesses, from an administrative nightmare to having several options.
Ilise Benun
Why services packages foster more recurring revenue
Featuring Ilise Benun March 09, 2015
Ilise Benun joins Jim Blasingame to reveal why you don’t have to be a consultant to offer service packages, and why this strategy promotes recurring revenue.

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