Category: Marketing, Branding, Advertising
Suzanne Tulien joins Jim Blasingame to reveal the elements of a personal brand, including personality, which you can’t change, and behavior, which you can change .
Jim Blasingame reminds you that every person, business and product in the marketplace has a brand image. The question is who is defining your brand: you or someone else?
Gal Borenstein joins Jim Blasingame to reveal how to protect yourself from unfortunate comments made about your business on social media.
Gal Borenstein joins Jim Blasingame to reveal why having a social media strategy is non-negotiable for any business that wants to remain in business.
Ted Wright joins Jim Blasingame to reveal the impact of word-of-mouth as a market phenomenon as well as a strategy, and how to use it in two different ways: analog and digital.
Tom Asacker joins Jim Blasingame to talk about the true reason why customers buy what they do, which is more emotional, and how to see if your strategy is aligning with this truth.
Jay Mincks joins Jim Blasingame to talk about the growth of the Insperity Invitational tournament, now 12 years old, and the benefits it has provided for businesses and charities alike.
Kathy Perry joins Jim Blasingame to report on the way Facebook will allow you to opt-out of targeted advertising.
Kathy Perry joins Jim Blasingame to explain what it looks like when companies target you with stalking ads after you leave their websites, including how to find out which ones are doing it.
Kathy Perry joins Jim Blasingame to explain what online retargeting is and whether you should use it in your digital marketing strategy.
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