Category: Marketing, Branding, Advertising
Your business can be at the top of the browser page for a local search. Kathy Perry joins Jim Blasingame to reveal how to claim your own page on search engines and business directories, so customers can find you easier.
Could offering a discount put you out of business? Sarah Petty joins Jim Blasingame to discuss how a number of best practices for getting new customers and keeping existing ones without becoming a slave to discounting.
The price war is over and small business lost. Sarah Petty joins Jim Blasingame to discuss the perils of making discounting a prospecting way of life instead of just a customer service means to an end.
Should you outsource the evaluation of your website traffic data? Philippa Gamse joins Jim Blasingame to discuss why you should hire a pro to evaluate your web traffic, but do not outsource how your business strategy is applied.
Don’t presume trends in your storefront are the same as on your website. Philippa Gamse joins Jim Blasingame to discuss how to use Google Analytics to compare online customer activity with your traditional in-store customer behavior.
Do you know how your web strategy is performing? Philippa Gamse joins Jim Blasingame to explain how to use Google Analytics to track the effectiveness of your website.
Do you know what your customers really want? Tom Asacker joins Jim Blasingame to discuss the strategy of finding what your customers want and then filling that desire.
Does your marketing communicate your values? Tom Asacker joins Jim Blasingame to discuss how to make sure you go to market with a strategy that will successfully communicate your values.
Prospects are using local online search to find businesses like yours. Pat Sigmon joins Jim Blasingame to discuss the power of local search and what you have to do to take advantage of it, plus how to network on LinkedIn.
Do you know where your new customers are coming from this year? Pat Sigmon joins Jim Blasingame to reveal that an increasing number of customers are coming from the Internet and how to take advantage of that trend.
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