Category: Marketing, Branding, Advertising
If you don’t know how to take advantage of cloud technology, get help from an intern. Jeff Zbar joins Jim Blasingame to discuss how to take advantage of cloud technology and tools for small businesses by utilizing college interns.
There is no bad marketing, only some programs that work better than others. Jeff Zbar joins Jims Blasingame to discuss free and inexpensive online marketing ideas, including social media, blogs and SEO keywords.
How much do customers care whether your business exists? Tim Berry joins Jim Blasingame to reveal why it's important that you can explain the strategic story of why customers benefit from the existence of your business.
Here is one of the three strategy stories you need to be able to tell. Tim Berry joins Jim Blasingame to reveal why the "buying event" story is one that you must be able to tell if you expect to succeed.
How big a deal in marketing is being helpful? Alan Maites joins Jim Blasingame to reveal the being helpful to customers is the best way to go viral in the marketplace.
Customers want to do business with companies that connect with them. Alan Maites joins Jim Blasingame to discuss why small businesses have a competitive advantage when it comes to connecting with customers.
Putting your story and your marketing strategy together. Alan Maites joins Jim Blasingame to talk about why your marketing strategy has to include your story.
You can become a storyteller. Jim Ballard joins Jim Blasingame to reveal how everyone can become a storyteller and why you should.
When should you stop selling and start telling your story? Jim Ballard joins Jim Blasingame to talk about how your story, including the story of your business, could be more interesting to customers than your value proposition.
Kathy Perry joins Jim Blasingame to reveal more ROI of social media, use it to recruit or outsource, manage and build your reputation and expand your market reach.
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