The biggest problem with social media for small business is trying to find the ROI. Kathy Perry joins Jim Blasingame to discuss the ROI of social media, brand visibility, website traffic generation and demonstrating your values.

Every company has intangible assets that may have commercial value. Andrew Sherman joins Jim Blasingame to discuss the value of intangible assets of your small business which also includes your customers’ experience.

Make your brand authentic and relevant. Tom Asacker joins Jim Blasingame to discuss the static aspect of your brand - your authenticity - where customers know they can rely on you.

Did you know your brand has characteristics? Tom Asacker joins Jim Blasingame to reveal how your brand has both dynamic and static characteristics that customers expect to find.

Customers expect authenticity, not manipulation. Lois Geller joins Jim Blasingame to explain why The Age of the Customer™ demands that businesses demonstrate authenticity in their marketing messages.

Are your marketing plans meeting customer expectations? Lois Geller joins Jim Blasingame to talk about why your marketing strategy has to do more than deliver value to customers, it has to meet their relevance expectations.

Are you doing the things that really count for your business? Beverly Inman-Ebel joins Jim Blasingame to discuss doing things that will add up and sustain your business like target advertising, PR, networking and cold calls.

Are you building a customer community with Twitter? Anita Rosen joins Jim Blasingame to explain how you can use Twitter to grow your customer community and sales.

Are using a Facebook Fan Page to build community? Anita Rosen joins Jim Blasingame to discuss why your business should have a Facebook Fan Page in addition to your website.

Are you using Facebook the right way for your business? Anita Rosen joins Jim Blasingame with tips and best practices on how to use Facebook effectively for business.