Category: Marketing, Branding, Advertising
Are you passionate about giving back? Tom Becka joins Jim Blasingame to talk about how small businesses can aid local charities and global relief through cause marketing without being crassly commercial.
Are you ready to improve your public speaking skills? Diane DiResta joins Jim Blasingame to offer speaking tips, including some of the things you definitely want to do, and some that you definitely want to avoid.
How can you speak your way to business growth? Diane DiResta joins Jim Blasingame to dispel myths and explain how to overcome the fear of public speaking and take advantage of speaking opportunities as a marketing tool.
Have you made the transition from manipulation to authenticity? Terry Barber joins Jim Blasingame to discuss the 21st century responsibility of a business to replace manipulation with connecting with their customers’ aspirations.
You can create and serve your community, but you can't control it. Terry Barber joins Jim Blasingame to discuss your small business as a member of customer communities, and why you must behave there with authenticity.
Social media is about developing a meaningful community around people with like interests. Terry Barber joins Jim Blasingame to explain the definition of the social customer and why they're critical to your future success.
Are you competing in the online race? Anita Rosen joins Jim Blasingame to explain that small businesses don't have to win the online race, but they do have to participate, with resources like groupon.com.
How does Groupon work for small businesses? Anita Rosen joins Jim Blasingame to talk about how Groupon.com works and how your small business can use it as a valuable marketing resource.
How is the competitive online landscape changing? Anita Rosen joins Jim Blasingame to talk about how the big online players are competing against each other and what that means for small business.
How are you staying in touch with existing customers? Lois Geller joins Jim Blasingame to discuss why staying in touch with existing customers is just as important as finding new ones, plus tips on inexpensive ways to stay top-of-mind.
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