Category: Marketing, Branding, Advertising
How can you better market your growing small business? Janet Christy joins Jim Blasingame to remind growing businesses that what's important to your customers is less on what you sell and more on how they use it, want it delivered and how they feel about it afterward.
Do you know who your profile customer is? Janet Christy joins Jim Blasingame to discuss her new DIY workshop program and reveal why every small business start-up must identify who its specific prospective customer is.
Marketing is as important as selling. Fabienne Fredrickson joins Jim Blasingame to discuss the process of developing prospects and putting them into your sales pipeline to produce sales revenue as they mature into customers.
Do you know what your close ratio is? Fabienne Fredrickson joins Jim Blasingame with a specific formula to determine how many prospects you need to achieve your sales growth goals.
How much does is cost to fly around the world? Dan Poynter joins Jim Blasingame to discuss the stops, layovers and cost of his upcoming airline trip around the world in two days.
Circumnavigating the globe on the airlines in 2 days. Dan Poynter joins Jim Blasingame to discuss why he is planning to fly on airlines around the world in 2 days to promote the value of air travel.
Your marketing strategy is different for prospects and customers. Bob Bly joins Jim Blasingame to talk about the difference in how marketing strategies for prospects and existing customers.
How do you become modern, comprehensive marketing strategy? Bob Bly joins Jim Blasingame with tips on how to create a marketing strategy around the multitude of media available, including how to balance the off and online options.
How has the evolution of marketing progressed? Bob Bly joins Jim Blasingame to discuss how marketing strategies have evolved to include new tools - websites, email, social media, etc. - but not eliminate the traditional ones.
Jim predicts in three years, social media will just be one of the ways we go to market. Jeff Zbar joins Jim Blasingame to discuss the comparison of the evolution of social media with that of home-based business, websites, etc..
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