Don't put all your marketing eggs in one basket. Lois Geller joins Jim Blasingame to talk about diversifying your marketing activity, including how she uses Twitter to prospect for new customers.

When did your customers become the experts? Roberts Bloom joins Jim Blasingame reveals that your customers are increasingly becoming experts on what they want and what you sell, and how your business must be prepared to connect and serve these experts.

Should every small business have a social media strategy? Kathy Perry joins Jim Blasingame to reveal why, regardless of what you sell or the size of your business, at least part of your marketplace activity should be conducted in the social media environment.

How do you make social media relevant to your small business? Kathy Perry joins Jim Blasingame with tips on how to use social media strategies and activity to find your targeted customers as they connect online.

How does your website serve prospects and customers? Anita Rosen joins Jim Blasingame to reveal that your website should include features like answers to common questions about what you sell, plus positive customer comments.

How difficult is it for prospects to find your business online? Anita Rosen joins Jim Blasingame to discuss why every small business must have a website, even if it's just a simple one that shows who you are, what you sell and how to contact you.

What does it take to turn challenges into opportunities? Greg Reid joins Jim Blasingame to talk about how to know when to make adjustments in the way you connect with and serve customers.

Has your value proposition changed in the past two years? Peter Meyer joins Jim Blasingame to recommend how to find out if changes in customer behavior have caused the way you do business today to be less competitive.

How are affluent consumers handling the current economic conditions? Pam Danziger joins Jim Blasingame to talk about her research that shows the wealthy consumer is still not spending as they were a few years ago and why this is the case.

Are holidays the most important time for your small business? Pam Danziger joins Jim Blasingame to talk about how small businesses can maximize sales during the holiday season, as well as year round by targeting your idea customers, delivering value and not getting into a price war you can't win.