Category: Marketing, Branding, Advertising
Who are the real winners of a professional golf tournament? Jay Mincks joins Jim Blasingame to discuss the 2010 Administaff Small Business Classic and over $5 million has been raised for charities. Plus a tribute to Arnold Palmer.
Do you know what your female customers want? Tracy Chapman joins Jim Blasingame to discuss the differences in the buying thought processes of women and men – men believe they deserve nice things, while women want to feel like they are getting something extra.
Do women travelers want more than men? Tracy Chapman joins Jim Blasingame to discuss adjustments the travel industry has made in its offerings to female travelers, which they now recognize is different from what men expect.
How do small business owners find the right mix between traditional advertising and the new stuff? Robert Bly joins Jim Blasingame to offer advertising tips by targeting your market, looking at competition, and testing small.
How has the Internet changed traditional advertising practices? Robert Bly joins Jim Blasingame to reveal how new technologies and changes in human behavior have impacted the traditional way small businesses attract prospects through advertising.
U.S. embassies are prospecting for U.S. small businesses? Doug Barry joins Jim Blasingame to talk about how American embassies all over the world recruit buyers to go to the U.S. trade shows to meet U.S. sellers, including small businesses.
How could attending a trade show help you create an export strategy? Doug Barry joins Jim Blasingame to report on a number of international trade shows in the U.S. that focus on business matchmaking between international buyers and sellers.
Is it better to build customer communities instead of a social media strategy? Gary Vaynerchuk joins Jim Blasingame to discuss building customer communities, plus the power of digital word-of-mouth marketing, or user generated content.
Should communities trump demographics in your marketing strategy? Gary Vaynerchuk joins Jim Blasingame to discuss how things are evolving away from demographics and toward communities, and why that's good news for small businesses who have a social media strategy.
Bob Kustka joins Jim Blasingame to talk about why having a website is essential for every business and should reflect who you are, who you are trying to reach and what your purpose is.
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