Paul Angles joins Jim Blasingame to reveal that the first of the four-part online marketing process is using paid search to advertise your offerings, and how to get that first step right by testing.

Ilise Benun joins Jim Blasingame to reveal some of the ways to think about the title you use on LinkedIn, and how that one line is important to making the best first impression.

Gretchen Pisano joins Jim Blasingame to reveal that the first step in being able to delegate is in your hiring process, and what kind of people you bring on board to delegate to.

Gretchen Pisano joins Jim Blasingame to reveal some of the key first steps that are necessary to become the CEO of your business, including being able to delegate.

Pam Danziger joins Jim Blasingame to point out that when someone talks about you by word of mouth, especially online, you have to follow up in a timely way with support.

Pam Danziger joins Jim Blasingame to reveal three elements of a successful word of mouth marketing strategy, including using tools to get topics to get others to talk about your business.

Wally Bock joins Jim Blasingame to introduce lessons you can learn from the book, Plain Talk, about the history of Nucor.

Rick Mathieson joins Jim Blasingame to talk about the power of video as an online marketing strategy, including the technology and the increased interest by prospects in your video messages.

John Warrillow joins Jim Blasingame to report on the acquisition of LinkedIn by Microsoft as a way of using an dissimilar customer base to expand their product distribution.

John Warrillow joins Jim Blasingame to reveal the two content distribution models, free and subscription, and which one is best for your business model.