Category: Marketing, Branding, Advertising
Jena Abernathy joins Jim Blasingame to talk about the reality of how competitive the marketplace is, and why you have to get real with yourself about how much your personal brand plays.
David Dawsey joins Jim Blasingame to reveal why all your people should understand what you’re trying to accomplish with your intellectual property strategy, including brand names, tag lines and IP messaging.
David Dawsey joins Jim Blasingame to reveal how to look around at the competitive landscape and identify intellectual property opportunities to gain a competitive and marketing angle.
Beverly Flaxington joins Jim Blasingame to reveal some tips on how to communicate the value you deliver based on what customers have told you.
Beverly Flaxington joins Jim Blasingame to reveal why you must determine what customers think is the value you deliver, that makes them do business with you.
Ken Lizotte joins Jim Blasingame to talk about the power of having the professional credential as a public speaker, and how becoming a writer supports that effort.
Ken Lizotte joins Jim Blasingame to reveal some of the key elements of becoming a public speaker, whether for pay or for promotion.
Paul Angles joins Jim Blasingame to reveal that one of the greatest mistakes businesses make is not following up when an online prospect makes contact.
Paul Angles joins Jim Blasingame to reveal that your landing page and confirmation page have to do their job of converting a visitor into a paying customer, and how to avoid the common pitfalls.
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