Category: Marketing, Branding, Advertising
Amit Mathradas joins Jim Blasingame to offer his take on how the e-commerce landscape looks, and why every small business must have an e-commerce component on their site.
Pam Danziger joins Jim Blasingame to remind you that in an age when customers can get whatever they want, and at whatever price they want to pay, they’re looking for a shopping experience that is relevant to them.
Pam Danziger joins Jim Blasingame to offer targeting suggestions for small business retailers, to use in their social media strategy.
Bret Piatt joins Jim Blasingame to reveal the multi-faceted approach to cyber-security, that every small business needs to focus on, especially if you have customer info to protect.
Rick Mathieson joins Jim Blasingame to reveal why getting the key words right will help prospects narrow their search, with you on top of the stack.
Rick Mathieson joins Jim Blasingame to report on new research that shows search is still strong with prospects and customers, but so is email marketing, and both are ahead of social media.
Rick Mathieson joins Jim Blasingame to reveal some of the things you must do before the holidays, to your website and mobile site, in order to take advantage of the seasonal increase in shoppers.
Ruth King joins Jim Blasingame to reveal some of the ways that small businesses fail in their marketing, by making gut-reaction decisions.
Ruth King joins Jim Blasingame to reveal that by tracking and testing your marketing efforts, you can fine-tune your strategy in a way that will maximize your marketing budget and drive more profitable sales.
Catherine Kaputa joins Jim Blasingame to point out that, unlike voters for president this year, customers don’t have to hold their noses when they get ready to purchase what they want – they have other choices.
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